FYE - Rockford, Illinois

FYE at 7200 Harrison Ave: A Comprehensive Guide

Nestled in the heart of Rockford, Illinois, FYE, located at 7200 Harrison Ave, stands as a beacon for enthusiasts of music, movies, books, and pop culture. This bustling store offers a unique blend of entertainment, merchandise, and novelties, making it a must-visit destination for locals and tourists alike.

Main Services

• Variety Store: FYE is renowned for its extensive selection of merchandise, catering to a wide range of interests. From apparel and accessories to collectibles and toys, the store offers something for everyone.
• Book Store: Book lovers will find a diverse selection of titles, including the latest releases, bestsellers, and classic literature. The store also carries comic books, graphic novels, and manga.
• Candy Store: Indulge your sweet tooth at FYE's expansive candy section, featuring a wide array of treats, from retro classics to gourmet chocolates.
• Electronics Store: Tech enthusiasts can explore the latest gadgets, along with accessories and protective cases for various devices.
• Music Store: FYE's music department is a treasure trove for audiophiles, offering a vast collection of CDs, vinyl records, and cassette tapes across multiple genres.
• T-Shirt Store: Browse through an impressive collection of graphic tees, band merchandise, and pop culture-inspired apparel.
• Toy Store: Visit the toy section to find a variety of action figures, board games, puzzles, and plush toys that will delight both children and collectors.

Location and Access

FYE is strategically located in Rockford's Cherry Valley neighborhood, just off I-90, making it easily accessible from various points in the city and surrounding areas. The store is situated in a bustling shopping center, ensuring ample parking and nearby dining options.

For those relying on public transportation, the Rockford Mass Transit District's Route 12 bus stops near the shopping center, providing convenient access to the store.

Once you arrive, you'll find a spacious, wheelchair-accessible parking lot, ensuring easy access for all visitors. The store entrance is also wheelchair-accessible, with automatic doors and a wide, clear path leading inside.

Featured Characteristics

• Wide Aisles and Open Floor Plan: FYE's interior features wide, well-organized aisles and an open floor plan, allowing customers to navigate the store easily and find products quickly.
• Expert Staff: The knowledgeable and friendly staff at FYE are always ready to assist customers, helping them find specific items or offering product recommendations based on their interests.
• In-Store Events: The store regularly hosts events, such as album signings, artist appearances, and exclusive merchandise releases, adding to the overall shopping experience.
• Delivery Services: For added convenience, FYE offers delivery services through third-party providers, ensuring that customers can shop from the comfort of their homes and have their purchases delivered directly to their doorstep.

Practical Information

• Address: 7200 Harrison Ave, Rockford, IL 61112, United States
• Phone: 815-846-5075
• Website: fye.com
• Hours of Operation:
  • Monday - Saturday: 10:00 AM - 9:00 PM
  • Sunday: 11:00 AM - 6:00 PM
• Accepted Payment Methods: Cash, Credit Cards (Visa, MasterCard, American Express, Discover)

Positive Aspects from Reviews

With an average rating of 2.2/5 from 9 reviews on Google My Business, customers have shared both positive and negative experiences at FYE. Some of the positive aspects highlighted in the reviews include:

• Wide Selection: Several customers praised the store's extensive variety of products, making it a one-stop shop for entertainment and merchandise.
• Knowledgeable Staff: A few reviewers commended the helpful and attentive staff, who were always ready to assist and answer questions.
• Convenient Location: Some customers appreciated the store's location in a bustling shopping center, with easy access and ample parking.

While the average rating may not be perfect, it's essential to consider that every customer has unique preferences and experiences. FYE remains a popular destination for many seeking a diverse assortment of entertainment, merchandise, and novelties under one roof.

👍 Reviews of FYE

Judith P.

1/5

They have good products but please be cautious at checkout! They scammed me with a membership, told me it was free. Turns out that it was in fact NOT FREE and they’ve been charging me $12 for months without me knowing. I didn’t even receive any account information/emails confirming my “membership” which made it harder for me to cancel but eventually I was able to call their customer service and cancel.

Kayla F.

1/5

Months later, I’ve realized that when I became a member of the store, I signed up for them to charge me $11.99 a month. How crappy, they never told me that part. Will not return and will be sharing the info with many. They couldn’t give me information about products at the store, but could scam money by keeping my credit card information for their ‘subscription’. Such an insanely tacky company.

Edgar A.

1/5

Been charged 12 bucks a month for a “free”membership for months. They got me to sign up during a transaction and the charges would never show up on my bank.

Joshua B.

1/5

Scamming company! I was with this location before they opened I have now learned they only care about subscriptions and hoping you forget to cancel them, (was told by one of the owners it is the only reason they are in business) they offer a vip program will tell you it’s great and you get a month free but it is 11.99 a month after that and the only way to cancel it is calling a help desk number, they offer the same program for 25$ straight up for a year but they don’t offer that to you because it doesn’t fill their pockets. I have been lied to by owners and judged not a good environment and work place at all lots of food and candy is expired I found things that went bad in December 2023 and they are still selling them! We would get in trouble if we marked them down or took them off the shelves. Do not recommend unless you wanna get scammed!

Elijah

1/5

SCAM. An annoying nerd will try to shove a free trial for a subscription for an ungodly amount of time. Dude literally stretched out my check out time by 5 whole extra minutes of him asking me over and over if I wanted the subscription and telling me about HOW GOOD IT IS!!! I will never walk into this place again.

Mimi G.

1/5

Employees follow you the whole time, can’t even shop in peace with my child, so i left, not spending my money where I’m being harassed. And they try to scam you with their “VIP” membership that charges you a fee every month, but they don’t tell you that part.

Amanda A.

4/5

It's great to see a store that carries both record AND CDs, when most stores only carry records these days. CDs are a bit expensive though, but this place is where I got my first Evanescence shirt, so who am I to complain?

Jeremey P.

5/5

Very good place!! Love the anime figures and discounts. I can’t help but spend my money here. 😁